Starter
$49/month
For exploring ideas and occasional shoots.
- 120 credits a monthAbout 40 premium images or 120 drafts
- All models
- 2K resolution
Pricing
Plans for creating images and video. Licences are paid per image, only when you publish.
Growth
$149/month
For regular image and video production.
- 400 credits a monthAbout 133 premium images or 400 draftsAbout 6 videos of 10 seconds
- All models
- 2K resolution
Scale
$499/month
For larger campaigns and higher volumes.
- 1,500 credits a monthAbout 500 premium images or 1,500 draftsAbout 25 videos of 10 seconds
- All models
- 4K resolution
EnterpriseCustom volume, onboarding and licensing terms.
Talk to usCredits
Every image and video uses credits from your plan. Video credits scale from the 10 second price and round up to a whole credit.
Draft image
Fast rendering for exploring ideas.
1 credit / image
Premium 2K image
Higher-fidelity rendering.
3 credits / image
4K image
Native 4K. Available on Scale.
5 credits / image
Video, 10 seconds at 1080p
Available on Growth and Scale.
60 credits / video
Other video lengths: 5 seconds 30 credits, 10 seconds 60 credits, 15 seconds 90 credits at 1080p.
Licences
Paid separately for each image or video you publish. Base rates, 6 months, worldwide.
Digital image
Websites, e-commerce, social, online ads and email.
$50 / image
Print and outdoor image
Adds print, packaging, billboards and in-store placements.
$120 / image
Digital video
Social, websites, online ads and email.
$75 / 10-second video
Digital and outdoor video
Adds digital billboards, transit screens and retail displays.
$200 / 10-second video
Questions
No. A plan covers draft generation in Studio and the API. To publish an image or video, buy a licence for it. Eligible digital uses can be licensed under the talent's standing consent, and print and outdoor uses need individual approval.
Generating pauses until your credits reset next month, or you can upgrade your plan. Credits do not roll over, and nothing is billed automatically. To keep making video, buy a top-up: $40 for 25 seconds or $80 for 50 seconds, valid for 12 months.
Yes. The rates above are for 6 months, worldwide. Longer terms multiply the rate: 12 months at 1.8x, 24 months at 2.5x, 10 years at 3.5x. Your checkout quote shows the final price and any talent restrictions.
All prices are in USD, and any tax is shown before you pay. Manage or cancel your subscription in the billing portal. Cancelling stops renewal, and usage charges already incurred still apply.
Read the licence terms or talk to us about a platform integration.